Search Engine Optimization (SEO) is a process of upgrading a site’s perceivability and positioning on search engine results pages (SERPs). It involves using a variety of strategies, such as optimizing the content of the website, improving the structure of the website, using keywords that are relevant, and building high-quality backlinks, to get organic traffic and make it more likely that customers looking for relevant products or information will find the website. The ultimate goal of search engine optimization is to improve a site’s ranking, online visibility, and potential business growth.

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